Equality Knot Videos

Equality Knot campaign

I recently teamed up with PUMA, creating the Equality Knot as a symbol of support for marriage equality. TIE THE EQUALITY KNOT on any kicks you’ve got. This is for love. For equality. For everyone.

Equality Knot quick tutorial

PUMA created this lovely animated tutorial showing how to tie the Equality Knot. Take part in this initiative in support of marriage equality in Australia. Tie the knot, take a photo and post with the hashtag: #LetUsAllTieTheKnot.

Finished Knot

Finished Equality Knot

The finished “Equality Knot” should be a tight, closed knot oriented vertically at the side of the shoe with a double-wrap around the middle resembling an Equality “=” symbol.

NOTE: If your finished knot looks uneven or twisted, it may easily be “worked” into a neat result as follows: Pull on the loose ends slightly as though untying the laces – this will bring the outer wraps of the knot together. Then, pull on the loops once again to re-tighten the knot – this will neaten up the inner parts.

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