this article on the Google Design website unveiled Google's new identity. Core to this is a new, simplified 'Google'
The article prompted someone to pose the question:
"How could Google's new logo be only 305 bytes, while its old logo is 14,000 bytes?"
Many people responded that the reference to "305 bytes" in the article probably meant a tiny copy of the logo. For
example, here's a tiny version that I created in GIF format in just 301 bytes:
Like many others, I also speculated that the "305 bytes" might refer to a logo in
SVG graphics format. Images in this format are described mathematically, allowing them to be scaled to any size.
Perfect for a Google logo to be shown on anything from a tiny mobile screen to a massive billboard. And, seemingly,
easy to describe such a simple logo with a few compact lines of SVG code. Or is it?
Although Google's new logo may appear simple, take a closer look: The curve of the 'G' bends inwards slightly before it
meets the straight section. The outsides of the 'o's are perfectly round, whereas the insides are slightly elliptical,
making the tops and bottoms of the 'o's thinner than the sides. The oval part of the 'g' tapers thinner on the right
side. The straight stroke of the 'e' is thinner than its outer curve. All typographic subtleties that differentiate a
professional logo from an amateur effort and make it "look right".
The fact is that all of those subtleties
can't be squeezed into 305 bytes of SVG code. As proof, Google's
official SVG logo on Wikimedia weighs in at a hefty 2,947 bytes. The examples of 600-700 bytes that I've seen
on other websites, and which are based on perfect circles, have been rather crude!